THE ROLE OF THE MEDIA ON EDUCATION

 THE ROLE OF THE MEDIA ON EDUCATION

 

Media include newspapers, magazines, books, printed materials and electronic media include radio, television, internet, cinema. The rise of the digital age has opened up great opportunities for people worldwide to connect with each other and access a diverse range of information. The Internet provides rich information resources which are very useful for various purposes in education, work and business as well as in keeping up with world trends. social media has the potential of improving the quality of instruction in education. Some basic features of social media could have a great impact on the development of the teaching-learning process. The Internet could be used for storage of information, global education, online interaction and collaborative learning, improvement of interest in learning, communication without boundaries, global education, research, information catalogues and innovation in the new world. Researchers could search for information online and almost all that they Need would appear on the screen. Social media is defined by Kaplan and Haenlein (2010) as“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”. According to Muntinga, Moorman and Smith(2011), social media websites such as Facebook, YouTube and Twitter provide unlimited means for Internet users to interact, express, share and create content about anything. Information can be posted and seen by other users and this serves as a source of spreading information speedily to numerous types of audience regardless of time and place. Students, especially those in higher education, find more pleasure in using social media not just as a source of information but also as a bridge for interaction. Several studies found that students used social media mostly for personal purposes and rarely Information can be posted and seen by other users and this serves as a source of spreading information speedily to numerous types of audience regardless of time and place. Students, especially those in higher education, find more pleasureinusing social media not just as a source of information but also as a bridge for interaction. Several studies found that students used social media mostly for personal purposes and rarely for education. Itis crucial to encourage students to use the Internet or social media to gather scientific information that could be useful for their educations crucial to encourage students to use the Internet or social media to gather scientific information that could be useful for their education.“Mobile computing devices in higher education: Student perspectives on learning with cell phones, smartphones and social media” (Gikas, 2013). It explored Social media has changed the way we used to share information. It’s about time we give it the credit it deserves and finds a way to integrate into the education system.The use of social media in education provides students with the ability to get more useful information, to connect with learning groups and other educational systems that make education convenient. Social network tools afford students and institutions with multiple opportunities to improve learning methods.Social media empowers everyone including parents, teachers and students. It’s an effective way to share information and build a community. According to one study, YouTube, Instagram and Snapchat are the most popular online platforms among teens.Fully 95% of teens have access to a smartphone, and 45% say they are online ‘almost constantly’. Some use it for only for entertainment but it can also promote positive and useful activities. For instance, students use it to find information, promote a positive story, share something useful, collaborate with projects and what not.

Schools have different policies when it comes to adopting social media. It is a basic concern that it uses to share information and organise tasks. But it is also a reason for lack of attention students pay to their class and teachers.The increase in adoption of social media is high as ever and students devote a considerable portion of their time to social media. They connect on it after school. It is acceptable for teachers, but they can’t stand children using it during class.


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