Kenyan adverts do not teach but harass consumers

Kenyan adverts do not teach but harass consumers

Most of Kenya's adverts do not teach the  masses especially the young people, but harass them. Most of the adverts on TV are about money,liquor and betting. The adverts have been done in such a way that those involved either shout aloud or sing of their win in the most bizarre way. What lesson do young people learn from such adverts? What composition can a child write from these adverts? The other prominent adverts are liquor. This society will grow up glorifying liquor,betting and the social media,that is why we have rehabilitation centres. These adverts appearing on TV and radio could not be found in the late 80’s,90's,and early 2000.These adverts are conceived by people in this digital era. When you make a research you will discover that these two elements contribute to most tragedies in Kenya. Where are companies which can sponsor adverts on TV and Radio about books,reading culture, debates and uplift standard of education in Kenya instead of putting their adverts of liquor,social media and betting? My grandson asks me what is " nimeuza shipped mzima" or a man saying nime grow (stomach) surely what is this? Kenyans should interrogate the type adverts shown on T V not forgetting that they impact negatively on children and the society. Let those responsible of approving adverts on TV and radio think of the Kenyan future,are they destroying or building it?
By
Veronica onjoro
Mombasa

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